WHY COACHING?
Your life is shaped by the choices you make—and you don't have to navigate those choices alone.
At On Purpose Coaching, I believe you already possess strengths, experiences, and wisdom that can help you move forward. Coaching provides a supportive space to slow down, gain clarity, explore your options, and develop practical strategies for the life you want to create.
Whether you're facing a transition, feeling stuck, pursuing a personal goal, or simply ready for something different, coaching can help you move from thinking about change to taking purposeful action.
ABOUT LORI
I'm Lori Surgnier, founder and coach of On Purpose Coaching.
I'm an Associate Certified Coach (ACC), retired military veteran, former civil service executive, and small business owner with extensive experience in leadership, strategy, and organizational development.
My goal is to help people move forward with greater clarity, confidence, and direction, no longer drifting, but living fully on purpose.
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Master of Arts in HRM and Leadership Management, Webster University
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Associate Certified Coach (ACC), ICF
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Graduate Certificate in Coaching, Co-Active Training Institute
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Strategies for Effective Leadership, UT, Knoxville, TN
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Strategic Planning for Organizational Success, UT, Knoxville, TN
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Executive Development, UT, Knoxville, TN
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Director of Membership, ICF San Antonio
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Jr. Vice Commander, DAV–Alamo Chapter 5
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Sole U.S. Representative for NATO Protocol Division
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Co-developer and lead for the 1st-ever USAF Coaching Program
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Chief, Command Enterprise Learning & Development Division
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USAF Coaching Representative for DoD Program
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Representative to the DoD Chief Learning Officer Council
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Mentor, Coach, and Guest Speaker/Briefer for government and non-government special events and Communities of Practice
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Clarifying personal and professional goals
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Building confidence and self-trust
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Navigating career or life transitions
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Developing leadership and communication skills
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Creating healthy habits and accountability
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Designing a life and business that feels aligned and intentional
COACHING
Through one-on-one coaching, group programs, and mindset development, I support clients in:
WHO I WORK WITH
On Purpose Coaching works with:
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Entrepreneurs and small business owners
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Professionals seeking clarity or career growth
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Emerging leaders
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Individuals navigating life transitions
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People ready to realign with purpose and confidence
Whether you are at a crossroads, feeling stuck or overwhelmed, or simply ready for greater focus and alignment, coaching can help you move forward with intention.
MY APPROACH
My coaching style is supportive, direct, and purpose-driven.
I create a space where clients feel challenged, encouraged, and empowered to take action.
I listen, stay present, and ask the tough questions clients may not be able to ask themselves. I combine real-world strategy with personal development so clients can make progress both internally and externally.
True transformation happens when people become intentional. The goal is not perfection. It’s progress, alignment, and meaningful growth that lasts.
GIVING BACK
Giving back is an important part of my work.
My community involvement has included work with prisoner release programs for women, specifically the Empowering Women Out of Prison (EWOP) Program at a local federal women’s prison. I have the honor of assisting with mock job interviews and providing one-on-one coaching and guidance to help them prepare for their release back into their communities. I also volunteer as the Director of Membership for the International Coaching Federation San Antonio Chapter, where we connect with hundreds of businesses and non-profit organizations, helping them with their organizational and leadership development.
Through these opportunities, I am able to extend support beyond my private practice.
COACHING PACKAGES
Whether you are seeking clarity, navigating a transition, building confidence, or working toward meaningful growth, coaching provides structure, accountability, and support as you move forward.
Purposeful Start | On Purpose | Purpose in Motion | |
|---|---|---|---|
Personalized Coaching Plan | ✓ | ✓ | ✓ |
Goal & Action Planning | ✓ | ✓ | ✓ |
Values & Strengths Exploration | ✓ | ✓ | ✓ |
Practical Strategies | ✓ | ✓ | ✓ |
Accountability | ✓ | ✓ | ✓ |
Between-Session Support | ✓ | ✓ | |
Worksheets & Resources | ✓ | ✓ | ✓ |
Progress Review | ✓ | ✓ | |
Midpoint Review | ✓ | ||
Sustainability & Next-Step Plan | ✓ | ✓ |
COACHING PACKAGES
Whether you are seeking clarity, navigating a transition, building confidence, or working toward meaningful growth, coaching provides structure, accountability, and support as you move forward.
Purposeful Start | On Purpose | Purpose in Motion | |
|---|---|---|---|
Personalized Coaching Plan | ✓ | ✓ | ✓ |
Goal & Action Planning | ✓ | ✓ | ✓ |
Values & Strengths Exploration | ✓ | ✓ | ✓ |
Practical Strategies | ✓ | ✓ | ✓ |
Accountability | ✓ | ✓ | ✓ |
Between-Session Support | ✓ | ✓ | |
Worksheets & Resources | ✓ | ✓ | ✓ |
Progress Review | ✓ | ✓ | |
Midpoint Review | ✓ | ||
Sustainability & Next-Step Plan | ✓ | ✓ |
COACHING PACKAGES
Whether you are seeking clarity, navigating a transition, building confidence, or working toward meaningful growth, coaching provides structure, accountability, and support as you move forward.
Purposeful Start
8 Wks | 4 Sessions | 45 Min
Sometimes the hardest part is knowing where to begin.
Purposeful Start is designed to help you gain clarity around what's important, identify your priorities, and determine the next steps that make sense for you.
Investment: $395
On Purpose
16 Wks | 8 Sessions | 60 Min
Change begins with clarity—but lasting progress requires action, accountability, and strategies for navigating the challenges along the way.
On Purpose is designed to help you identify what you want, understand what's getting in the way, make intentional choices, and create a realistic plan for moving forward.
Investment: $895
Purpose in Motion
6 Mos | 12 Sessions | 60 Min
Some goals require more than a few conversations. Purpose in Motion provides a deeper coaching partnership for individuals navigating significant life transitions, pursuing multiple goals, or wanting sustained support as they create lasting change.
Together, we'll work through challenges, recognize progress, adjust strategies, and build the confidence and skills needed to continue moving forward.
Investment: $1,595
WHAT CLIENTS SAY
In their own words.
You’ve done an amazing job getting DAF’s coaching program going. I’d love to work with you again. Thank you, Lori.
Scott, Military Commander
Lori, I can’t believe how much I continue to learn about myself from our sessions. You help me see different perspectives by asking me compelling questions and giving me time to reflect.
Annette, Financial Manager
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